Content and practice support for therapists in private practice
Invisible to the clients who need you. Buried in the ones you already have.
I write the pages that get you found, and do the admin work that fills your evenings.
Registered Psychometrician · Master's in Psychology · 4+ years writing
You did not open a practice to do this part.
The inquiry email has been sitting there for three days. The website still says what you wrote the week you launched. There is a blog page with one post on it from last year, and a directory profile you have stopped checking because it never brings anyone in.
You also have eight clients tomorrow, five reschedule requests since Monday, and a billing conversation you have been avoiding because it does not belong in the room.
This is the part of private practice nobody trains you for, and it is the part that quietly decides how full your calendar is.
Where it hurts
Point at what's wrong
Most practices arrive with one of these. Most end up needing two. You do not have to know which before you get in touch.
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Nobody can find me
For practices with open slots and a website that is not bringing anyone in.
Website copy, service pages, and blog posts written around what your clients actually type at 2 am, so the people already looking for your help land on a page that sounds like a person wrote it.
See the writing work -
I am drowning in the admin
For practices that are full enough to be tired and not organized enough to stay that way.
Inquiry email, scheduling, intake paperwork, and the billing conversations you would rather not have, handled by someone who already knows why they matter clinically.
See the practice support -
Honestly, both
For solo practices that do not want to hire and manage two different people.
One monthly scope covering the writing and the backend, starting from a paid audit so we both know what the practice actually needs before anything is committed.
Tell me what you need
Before you talk yourself out of it
This is not one more thing to manage.
The reason most therapists do not hire help is not just the money.
A lot of hesitation is anchored on the suspicion that onboarding someone will cost more hours than it gives back, and that they will end up managing an assistant on top of a caseload.
There is no six-week training period. I have sat in the clinical chair, so you will not be writing me instructions on what a no-show policy is for, or why you cannot forward that email.
After the first two months it runs month to month, and either of us can stop at the end of any month, with no notice period and no exit fee.
“A strong work ethic, dedicated to work that meets the highest standards of the field.”
Dalia Ahmed, MEd. Couns. Psych, Mind EasyWhere the work has been
Four years writing for practice management software, wellness apps, medical aesthetics, and private practices.
I know where the line is
Marketing copy for mental health has a boundary that general copywriters cannot see. I was trained on the other side of it and I still work there.
Registered Psychometrician, Professional Regulation Commission of the Philippines. Master's in Psychology, Ateneo de Davao University. I see clients for wellness check-ins through an HMO partnership most weekday evenings.
The license covers psychological assessment and testing. I am not a licensed counselor or mental health practitioner outside the Philippines and I do not present myself as one.
How we start
No discovery call
Nine of eleven providers in this market ask you to book a call before they will tell you anything. You have enough in the calendar.
- Tell me what you need.
Fill in the form. About five minutes. It asks what is actually wrong, not what your budget is.
- You get a written scope.
What I will do, by when, what it costs, and what I do not control. No unnecessary calls and no retainer before we both know it fits.
Start with the thing you keep pushing to next week
You do not need a plan, a budget, or a clear brief. Name the one thing you need and I will tell you what we can do about it.
Tell me what you needNothing here commits you to anything. If I am not the right fit I will say so, and where I can I will point you somewhere better.